We invite women in Southern California to join us for an evening with Professor Patti Williams as she speaks about the growing importance of managing and delivering consumer experiences. She will offer examples of successful and unsuccessful attempts to create them and frameworks for strategically designing such experiences. Prof. Williams will also discuss how these insights can be applied to thinking about developing your personal brand.
Wednesday, December 1, 2010
6:00 pm until 9:00 pm
The LONDON West Hollywood
Patti Williams is Associate Professor of Marketing at the Wharton School currently teaching in both Philadelphia and San Francisco. She is the recipient of multiple Wharton Excellence in Teaching Awards and the "Goes Above and Beyond the Call of Duty" MBA Core Teaching Award.
Her academic research focuses on the role of emotions in persuasion and consumer decision-making, in particular on when and why consumers feel mixed or conflicting emotions and how consumers manage their emotional experiences.