Prof. David Bell Riffs on Entertainment Marketing

Join us on Wednesday, November 17, 2010, at 6:00pm at the London West Hollywood to learn how social media conversations and customer interactions are impacting the Entertainment Industry.  Also discover how analytics can help maximize marketing effectiveness.  Sponsored by The Wharton MBA Program for Executives in San Francisco.

David Bell has been a Marketing professor at Wharton since 1998.  His credentials include multiple student-voted teaching awards.  He is currently researching in the areas of search and word of mouth on the Internet.  Find out more about Prof. Bell's research and awards.

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