By 2025, China is likely to have the world’s largest economy, but success is not a given for companies considering a geographic expansion into the Chinese market. For example, in 2007, Amazon was one of the two leading players in China’s consumer e-commerce market. Jeff Bezos expected that China would be a double-digit percentage of Amazon’s sales and planned to further expand product inventory and warehouses there. Yet, by 2019, Amazon quit China. If Amazon can’t succeed in China, can anyone?
Wharton Prof. Karl Ulrich will address this question and others on August 12 during his presentation called “China Strategies: Success and Failure in the World’s Largest Economy,” as part of the Wharton MBA for Executives “Summer Brain Gain” Series.
He’ll provide insight into the most effective approaches to achieving profit growth in China and will address questions such as:
- What factors explain the success and failure of foreign companies entering China?
- What challenges can a company entering China expect to encounter?
- How can companies assess their chances of success in this market?
- Which managerial decisions are most critical, and which approaches are most effective?
Karl T. Ulrich is Vice Dean of Entrepreneurship & Innovation at the Wharton School of the University of Pennsylvania, a Professor of Operations, Information and Decisions, and a Professor of Management at the Wharton School. He oversees the school’s San Francisco campus.
His books include Product Design and Development and Innovation Tournaments. At Wharton, he has won the Anvil Award, the Miller-Sherrerd Award, and the Excellence in Teaching Award. In addition to his scholarly work, Professor Ulrich is a prolific innovator and entrepreneur, holding 24 patents. He earned bachelor’s, master’s, and doctoral degrees in mechanical engineering from MIT.