We hope you can join us at one of our upcoming events — either in person or online.

Connect with us.

The Wharton MBA for Executives Program invites you to engage with us through a variety of ways, such as online events, presentations, and one-on-one discussions, all designed to help you learn more about the program and expand your professional skill set. We look forward to connecting with you.

Select an event type or search using the calendar below.

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Alumni Q&A

Hear from a panel of Wharton EMBA alumni who may be in your industry, from your city, or have other perspectives to share.

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Themed Webinars

Take a look inside the admissions process, or tune in for special programs suited for your specific interests.

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Class Visits

By invitation only, as part of the application process: Get a feel for the student experience by observing a Wharton EMBA class.

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Online “Office Hours”

Pop in to ask the Wharton EMBA admissions team general questions about the program.

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Information Sessions

Get an overall understanding of what makes the Wharton MBA Program for Executives unique and an overview of the admissions process.

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Phone Chats

Talk one-on-one with a Wharton EMBA admissions team member who can answer questions unique to your situation during a 15-minute phone call.

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Faculty Webinars

Expand your professional skills by attending a webinar hosted by Wharton’s world-renowned faculty.

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Virtual Tours

Peruse Wharton's beautiful campuses from home by taking a virtual tour, or watching a student-led tour.

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Coffee Chats

Chat with alumni about their experiences and how the program has impacted them personally and professionally.

Loading Events
Oct
20

Beyond Mad Men: The Necessity of Multidimensional Marketing

October 20, 2020

Tuesday, October 20 | 12:00 PM - 1:00 PM EDT
Online

EMBA Webinar – Beyond Mad Men: The Necessity of Multidimensional Marketing

In today’s chaotic world of marketing, it is important more than ever to move our thinking about marketing beyond the Don Draper/Mad Men era and the fluffy statements of contemporary marketing “gurus”.

Join us for this webinar, where we explore the implications of thinking about the market as a complex system and learn how to:

  • Scientifically analyze consumers journeys in both breadth and depth
  • Broaden our lens to consider the importance of collaborators and social groups
  • Extract information from observed behaviors in ways that are both realistic and rigorous

We will also share results from new research that shows the importance of applying these complex systems ideas to developing our emerging understanding of marketing, consumers, and the market as a whole.


Professor Cait Lamberton

Speaker Bio: Cait Lamberton is the Alberto I. Duran Presidential Distinguished Professor of Marketing at The Wharton School, where she has taught dynamic marketing strategy and consumer behavior at the MBA and Ph.D. levels. Dr. Lamberton’s research focuses on a wide range of consumption topics, ranging from the idea of marketplace dignity to the effect of participation in the sharing economy on consumer well-being. Recently, she was named a Marketing Science Institute Scholar, received the American Marketing Association’s Erin Anderson Award for the field’s top female scholar-mentor, and was a winner of the AMA-EBSCO Responsible Research in Marketing as well as the Journal of Public Policy & Marketing’s Thomas Kinnear Prize. Dr. Lamberton also acts as a consultant, primarily in the finance and pharmaceutical domains, and has participated in the National Academy of Science, Engineering and Medicine’s commission on Reducing Food Waste in the US.

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