Wharton Stories: Marketing

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“There are a lot of changes I would like to see and be a part of in sports. The diversity of thought that Wharton provides is crucial for me at this point in my career.” – Hig Roberts, WG’25

How an Executive Navigates Identity and Inclusion in Business

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“These are people with families, jobs, and lives, and they’re doing this program for the right reasons. They take the course content and immediately weave it into their professional and even personal lives – that’s what it’s all about.” – Professor Peter Fader

Why Prof. Peter Fader Loves Teaching Executive MBA Students

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“So much of being an entrepreneur is being scrappy, learning off the cuff, and making it work, which is hard to teach in a classroom. But at Wharton, I became fluent in the language of business.” – Abby Greensfelder, WG’02

From Creative to CEO: How Wharton Unlocks the Business of Entertainment

Five dogs of various breeds joyfully running across a grassy field with green trees in the background.
“Being surrounded by people that I considered highly successful and ambitious motivated me. When I entered that environment, I realized it was something I had been searching for all along.” -CJ Gottuso, WG’21

Different Needs for Different Breeds: How These Wharton Alumni are Disrupting the Dog Food Industry

The image depicts the American flag waving in the wind, featuring red and white stripes with white stars on a blue field. A close-up of a single embroidered star is shown in an inset.
“The best part about serving in the military is the people you serve with, and I’ve found this same sense of comradery with my fellow Wharton vets. From day one, we became a very close-knit group.” – Gia DeHart, WG’24

Honoring Veteran Students in the Wharton MBA Program for Executives

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“I left Wharton a CEO, and I’m not the only one. We’ve been brought into these positions because we now have the confidence to embrace our identities as leaders.”

MD & CEO: How the Wharton EMBA Program Helped This ER Doctor Launch an Award-Winning Luxury Sake Brand

A gray wall with a gray nike logo framing Kerhyl's headshot. She has dark hair and wears a black shirt.
Kerhyl Gantt, WG’19, credits Wharton’s EMBA Program with giving her the knowledge, perspective, and confidence to take on a newly created role at Nike as digital brand director of the Jordan Brand in North America.

How This Alumna Is Using Her Wharton MBA to Drive Digital Brand Strategy at Nike

Women sit around a table discussing work projects.
“Everyone is genuinely interested in each other and our life journeys. Students are here to build a community that is unlike anything I’ve ever experienced,” said Rana Ara, WG’20, who spent 10 years as a fashion designer before transitioning to marketing.

Why Wharton’s EMBA Program is the Right Fit for this Marketing Executive

Aerial shot of different spices placed in dishes on a wooden surface.
Jason Lepes, WG’20, is combining his passion for food and cooking with new business skills to help grow the startup Foodkick.

A Passion for Food Led this Foodkick Co-Founder to Wharton

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Through two elective courses, an elaborate simulation, two books, and a Global Business Week in Finland and Sweden, Marketing Prof. Peter Fader offers EMBA students many opportunities to learn how customer centricity can drive profits.

What this Wharton Professor Wants Students to Know About Customer Centricity