Wharton Stories: Marketing

Kerhyl Gantt, WG’19, credits Wharton’s EMBA Program with giving her the knowledge, perspective, and confidence to take on a newly created role at Nike as digital brand director of the Jordan Brand in North America.

How This Alumna Is Using Her Wharton MBA to Drive Digital Brand Strategy at Nike

“Everyone is genuinely interested in each other and our life journeys. Students are here to build a community that is unlike anything I’ve ever experienced,” said Rana Ara, WG’20, who spent 10 years as a fashion designer before transitioning to marketing.

Why Wharton’s EMBA Program is the Right Fit for this Marketing Executive

Jason Lepes, WG’20, is combining his passion for food and cooking with new business skills to help grow the startup Foodkick.

A Passion for Food Led this Foodkick Co-Founder to Wharton

Through two elective courses, an elaborate simulation, two books, and a Global Business Week in Finland and Sweden, Marketing Prof. Peter Fader offers EMBA students many opportunities to learn how customer centricity can drive profits.

What this Wharton Professor Wants Students to Know About Customer Centricity

Cheryl Tamas, WG’19, and John Tamas, WG’19, saw value in earning their MBAs, together, from Wharton to fill in knowledge gaps and accelerate their careers.

Why This Couple Came to Wharton’s MBA Program for Executives Together

“Before getting my MBA, I didn’t believe I had the credentials for a CMO role. After Wharton, I felt a lot more confident that I understood the complexity involved at that level and was ready to make a change.”

How Former PetSmart CMO Josh Kanter Used Wharton’s EMBA Program to Advance to the C-Suite

The Wharton Neuroscience Initiative explores the ethical, legal, and societal implications for neuroscience and business at its second annual WiN summit.

Configuring a ‘Road Map’ for Neuroscience and Business

Using analytics, Jerry Huang, WG’18, can increase access to fresh produce in his 99 Cents Only stores and reduce waste at the same time.

How This EMBA Student Is Using Data Analytics to Increase Access to Affordable Fruits and Vegetables

“At the end of the day, it doesn’t matter whether you fly six or 16 hours. You will grow with every challenge and figure out how to make it work, so make sure to pursue the best education possible and don’t limit yourself because of geography.”

Why Wharton’s EMBA Program is Worth Commuting to from Asia

Branding, corporate values, word of mouth — Prof. Americus Reed’s marketing course shows how any business can reach consumers on a deeper level.

Prof. Americus Reed Shares Essential Marketing Strategies for Better Customer Connections